Check out our latest work for Morrisons brand new loyalty scheme the ‘Match and More’. We’ve been working with the Bradford based grocer for over a year and the fruits of our labours are now starting to hit the high streets. We created the name and design for the innovative loyalty scheme that promises to price match against all other supermarkets including Aldi and Lidl. This in itself is a massive statement of intent and the first time any UK supermarket has taken on the discounters in their loyalty scheme.
From a branding point of view we analysed the initial proposition research findings, they indicated that loyalty schemes were generally considered complicated. As a result, the name we devised does exactly what it says on the tin for customers and the concept/details of the program are easy to ascertain. The research also highlighted that loyalty schemes from a brand personality point of view felt very transactional and so hence we created a really vibrant design style that works across all media; from the card itself to the in-store point of purchase and the downloadable app.
The designs tested really well, with customers voting unanimously in favour of the final design over less expressive versions. Hooray!!! Watch this space for further examples of the new brand world we created for Morrisons.
To read up on more information about the scheme, feel free to follow these links:
https://www.morrisons.com/matchandmore/more-info.html
